What’s On

An Interactive Session/Coaching Workshop with Minute9

Minute9, a communication boutique, advises elite sports teams on gaining a competitive edge through data-driven insights.  Minute9,  have a dedicated team continually reviewing and gathering data from across elite sport — analysing behaviours, trends, and outcomes to identify what actually drives performance under pressure. 

This workshop will provide coaches with an insight into

• What do elite players expect at HT? 

• Errors and pitfalls coaches should avoid at HT. 

• Results of first-ever study on GAA HT team talks (2025). 

• How to structure the HT break? 

• How to adapt HT strategies to suit different team dynamics and player personalities? 

• Role of visual aids.  

• What are the key strategies if the team is losing (by a lot) at HT? 

Eamon Devlin, founder of Minute9, is an Associate Fellow at University of Oxford, PhD candidate at Leeds Beckett  

Eamon is from Crossmaglen, living in England. 

Minute9 clients include:

Soccer (e.g., Real Madrid, Brighton, Manchester United, Brentford + Brazil national team)

Basketball (e.g., Miami HEAT)
Rugby (e.g., Argentina national team)

GAA (e.g., Mayo, Laois + Dubin)

Get Tickets: The Psychology of Half Time Talks. Tickets, Sun, Nov 9, 2025 at 6:30 PM | Eventbrite